Client Service and Retention

Customer Satisfaction vs. Customer Elation: Raving Fans Raise The Bar For Acceptable Service

Striving for customer satisfaction is like going for the bronze. You won’t be remembered as the best unless you really exceed the customer’s expectations. Take the phrase “customer satisfaction” out of your vocabulary, and instead strive for “customer elation.”  …(Read More) 

Amp Up Your Database: How To Capture “Orphaned” Clients

Since the housing crisis began back in August 2007, over 400,000 Realtors have “left the building.” One reason for this, according to Lawrence Yun, National Association of Realtors Chief Economist, is that many who flocked to the industry for a quick buck around five years ago have left the business to pursue the same elsewhere. But there are many different reasons people leave the business—from relocation to retirement—so who’s looking out for all those former clients now? The one who keeps in touch with them is the one who will win their future business. Follow these easy steps to capture these potential clients:…(Read More)